The idea

Due Intelligence: due diligence that checks the ground.

Due diligence asks whether the paperwork is in order. Due Intelligence asks one more question: is the business, the person, the site or the situation really what it seems? The answer usually lives on the ground.

The CtrlGround ctrl and G keys standing on dusty ground at the edge of an Indian industrial estate, with a warehouse and a truck behind
Due Intelligence starts where the paperwork ends: on the ground.

Due diligence vs Due Intelligence

Due diligenceDue Intelligence
Looks atWhat has been filed and declaredWhat is filed, and what is actually on the ground
CoversMostly companiesBusinesses, people, sites, situations and ideas
Ends withA file of documentsA clear picture, red flags, and what to do next
When it is doneOnce, before a dealBefore you commit, and on the ground while you act

Due Intelligence before undue stress.

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